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The Miss America Organization is the world’s largest provider of scholarship assistance for young women. Today’s Miss America Organization is a not for profit organization dedicated to empowering young women to achieve their personal, professional and educational goals. The Miss El Paso America Organization showcases first class delegates, great activities and entertainment, informative trainings and services, VIP appearances and receptions, and of course a one-of-a-kind pageant.

The Miss America Organization provides young women an opportunity to further their personal and professional goals and instill a spirit of community service through a variety of unique local, state and nationwide community based programs. Miss America is proud of its 97th anniversary and heritage and it is more relevant than ever as an enormous opportunity for some of the most intelligent, outgoing, multi-faceted and stylish women today.

Lijuro’s commitment to the Borderland community is evident in our efforts to reward local talent, contribute to local charities, and promote local businesses. After Miss El Paso America is selected she embarks on a year-long local speaking tour that will be filled with leadership and community responsibilities. As a spokesperson and advocate, Miss El Paso America will travel to represent our city at a state level getting the opportunity to address diverse audiences, increasing awareness and promoting her chosen platform.